All the good things come with stupid and careless ideas, like buying a Land Rover Defender 90 from 1999 and thinking we could travel the world with it. So here we are.
The bumpier the road, the better the view, right?
The story behind
ROUGH TALES
George Morris and the Journey
Long story short
All the good things come with stupid and reckless ideas — like buying a Land Rover Defender 90 from 1999 and believing it could take us around the world. We called him George. Very handsome, very charming, very iconic, but god damn it, he was a pain in the ass.
The journey was rough, the roads unforgiving. But our love and dreams were always bigger than his breakdowns and imperfections… until we reached our breaking point and had to say goodbye (not forever though, Defenders still make our hearts skip a beat). We got to know every inch of that car, every bolt and quirk, and in the process, we learned what truly fuels us: the freedom of the open road.
Two years of love, effort, and stubborn determination turned out to be anything but a waste of time. That wild idea became the solid foundation for something even bigger. A dream that grew into a passion, and now an even greater project — ROUGH TALES.
make dreams come true
We empower you to create a travel companion that reflects your unique spirit, where every detail enhances your adventure and feels like home, wherever you go.
We’re on a mission to…
unlock freedom to explore
It’s not just about the vehicle; it’s about the freedom to explore, the stories you’ll tell, and the memories you’ll create. Our goal is to give you the chance to experience this life of adventure with no limits.
share stories to inspire
We believe in the power of shared experiences, inspiring a community of explorers passionate about the journey, not just the destination.
Your roadie for the rough rides.
A roadie, the unsung hero behind the scenes.
The one who makes the show happen —packing, organizing, and ensuring everything runs smoothly so the band can shine on stage.
At ROUGH TALES, we live by that spirit. Because every great adventure deserves a great roadie.
One that handles the tough stuff—so you can focus on what really matters: making memories.
Meet the rough riders
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If this is your vibe, we can be friends :)
Dream 4×4 destination: Namibia
Favorite gear: Dometic Cadac
Yummiest camp food: beef burrito
Ultimate roadtrip song: Auberge - Chris Rea
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If this is your vibe, we can be friends :)
Dream 4×4 destination: Faroer Islands
Favorite gear: my camera
Yummiest camp food: pulled salmon burrito
Ultimate roadtrip song: Why Aye Man - Mark Knopfler