Our story

Our story

The story behind Rough Tales

All great things start with silly, impulsive ideas, like buying a 1999 Land Rover Defender 90 and thinking you can travel the world in it. And look, here we are.

The bumpier the road, the better the view, right?

The Rough Tales team in the mountains

Long story short

It began with George, our 1999 Land Rover Defender 90, in which we wanted to travel the world. That turned out to be a lot harder than expected. For two years we put time, work and love into him, and it is precisely from that period that Rough Tales grew: our love for the open road became a business.

We see ourselves as a roadie: the people behind the scenes who make sure the show can go on. We take care of the practical side, so you can focus on what matters: making memories.

Making dreams come true

Together we build a travel companion that fits you perfectly.

Freedom to explore

Adventure without borders, wherever you want to go.

Sharing stories that inspire

A community around shared journeys and rough rides.

Morris & the Journey

Our Ford Ranger Morris takes you on adventure. On Instagram we share our trips: off-grid adventures, outdoor cooking and hiking trails.

Follow Morris & the Journey