Our story
The story behind Rough Tales
All great things start with silly, impulsive ideas, like buying a 1999 Land Rover Defender 90 and thinking you can travel the world in it. And look, here we are.
The bumpier the road, the better the view, right?

Long story short
It began with George, our 1999 Land Rover Defender 90, in which we wanted to travel the world. That turned out to be a lot harder than expected. For two years we put time, work and love into him, and it is precisely from that period that Rough Tales grew: our love for the open road became a business.
We see ourselves as a roadie: the people behind the scenes who make sure the show can go on. We take care of the practical side, so you can focus on what matters: making memories.
Making dreams come true
Together we build a travel companion that fits you perfectly.
Freedom to explore
Adventure without borders, wherever you want to go.
Sharing stories that inspire
A community around shared journeys and rough rides.
Morris & the Journey
Our Ford Ranger Morris takes you on adventure. On Instagram we share our trips: off-grid adventures, outdoor cooking and hiking trails.
Follow Morris & the JourneyTales

Friluftsliv i Norge: Norway, summer 2025
23 days · 4,684 km · July 2025

George et la Montagne de Reims
4 days · 333 km · May 2024

George and the Biesbosch: our very first trip
4 days · 408 km · May 2023
Coming soon
Over the gravel roads of Valle d’Aosta
Coming soon
From George to Morris and the Journey
Recipes

In the skillet: Naan bread with za’atar oil

On the grill: Halloumi courgette skewers with honey harissa dressing and lime

On the coals: Baba ganoush

On the grill: Blue grapes with burrata, mint and basil

À la plancha: Cottage cheese pancakes with yoghurt and blueberry sauce

In the Dutch oven: Apple cake with lemon zest
